Photography
Authentic. Dynamic. Immersive. Intimidating. Aggressive. Confident.
We utilize imagery that effectively conveys our brand narrative and dynamic energy. Our photography style has set us apart from the crowd through the use of techniques and angles rooted in other Orange County spaces, more specifically the punk rock and action sports scenes.
Filters and textures
Lighting and stylistic choices can heavily affect the appearance of our signature colors, especially our orange. Our in-game photo filter and postprocessing workflow allows us to present a unified front across images from different arenas and creators.
The key characteristic of this filter is a subtle but apparent film-inspired, but not “Instagram-filter-y” look. A very fine grain paired with a reduction in sharpness to soften the digital edge emulates a trendy analog feel.
Finally, tweaking the extreme whites and blacks help reveal details, particularly in the highly reflective ice surface. This detail helps avoid the impression of floating players on flat white.
Before
After
In highly-produced photo assets, a three-step texture overlay puts a bow on our unique feel. In addition to the base grain, a halftone overlay mimics 90s magazines and our grunge texture adds to tangibility.